4 Easy Tips To Create Powerful And Compelling USP For Your Product

By on January 30, 2013

Unique Selling Proposition or USP is important to make your product different from other similar products. USP identifies your product and let your audience to assess the value of your product. Without a strong USP, your product will not have any motivating value that makes people want to buy it.

Your USP can be your price, product quality, design, quality of information, packaging, ease of use, popularity, and so on. Here are 4 easy tips to create powerful and compelling USP for your product:

1: Define Your Uniqueness
You need to recognize your own product’s uniqueness. Why would people buy your product? This product uniqueness has to be different from many similar products in your niche.

For instance, if you sell information products about weight loss, you might have your particular weight loss method as your uniqueness. Other weight loss info products don’t have this information. Then, you’re going to name your particular weight loss method as “The 7-Day Fat Loss Formula”. This is how you create your USP, by first defining your uniqueness.

2: Make sure that it’s appealing to your customers
Most people are seeking for products that can help them solve their problem. You have to think like your customers if you want to create a compelling USP for your product.

For instance, if your customers want a practical, easy-to-use, and low-cost solution to solve their problem, then you can introduce those values as your USP. You will make your product practical, easy-to-use, and low-cost for your customers. This will attract people’s attention toward your product.

3: Make Sure That It’s Appealing To Your Customers
Your USP has a lot to do with what you promise to your customers. For instance, if you want to make your USP strong and compelling, then you have to give a promise that you can fulfil to your customers. You can promise your customers to be able to lose 5 lbs. Within a month. This is a kind of promise that will instantly create a strong Unique Selling Proposition for your product.

Make sure that the promise is realistic and achievable. You can’t promise your customers to lose 10 lbs. Within 24 hours. Although it might be a good USP for your product, it is impossible to achieve and it will likely create a negative image for your product.

4: What Can You Promise With Your Product?
Your product has to be different from other products in similar category. Why? It’s the way you attract people’s attention toward your product. If people see only the same product without any improvement whatsoever, they can pick any product that they want to buy. They don’t have any reason to choose your product.

However, if you can tell your potential customers about the reasons why your product is different from other products, then you can boost your USP effectively. In turn, it will help you to educate your customers about the importance to choose your product over other products. In other words, you need to give your potential customers a good reason to buy your product. This is your USP.

These tips will help you to easily create powerful and compelling USP for your product. At the end of the day, a product with the strongest USP is the one that will win more sales.

Roman is a Social Media Marketing specialist who writes blog posts aboutTwitter Marketing. He also runs a social media marketing company Frozzo where the professionals help the customers to buy twitter followers and become famous on Twitter.

About News Editor