6 Ways Good Web Design Can Help Your Company Stand Out

By on June 14, 2013

One of the most important things you can do for your company is make it stand out. There are tons of companies out there. Get great business by making your company’s website amazing. Did you know that the design of your site can help your company make an impression?

An Amazing Logo

 

Image via Flickr by kristin wolff

You need to make sure you have a great logo. Your logo is something that everyone will see. It should be simple, but memorable. Whether you design your logo yourself or you have a design company such as B2interactive.com create it for you, it should reflect your company. With this, you can brand your company through your website, stationary, and more.

Colors Scheme

Does everyone in your market use the same colors? Consider breaking out of the box a little. Though there are generally reasons that certain markets use certain colors, it’s not a hard and fast rule that you need to stick with. If you’re selling baby clothes, you don’t have to use blue and pink. Consider other colors to add a different look and feel to your site.

Interaction is Important

Use your design to add interactive elements. There are a lot of ways you can do this. Consider options such as surveys, ways for customers to contact you, and even links to social media sites. The more ways you have for customers to interact with you, the more you are likely to stand out.

Have Fun with Navigation

It’s important to have good navigation. Your navigation needs to be intuitive. There are a lot of ways you can set this up, from sidebar to top, and more. However, it’s also a good idea to have some fun with your navigation if you want to stand out.

Add in a few different navigation options. Consider adding a category such as “I’m sorry I forgot our anniversary.” Though this is generally going to be the same items as another category, the humor will help you stick in customers minds.

Use Responsive Layouts

As more people are viewing websites from mobile devices, it’s important to keep this in mind when you’re creating your design. A responsive design layout is the perfect option, and because most sites still aren’t doing this, it will show you as a leader in your industry.

A responsive layout scales to perfectly fit the screen the site is viewed on. It is programmed to get rid of certain elements on smaller screens, if necessary. It’s a great option for any new site design.

Give Your Business a Personality

One of the biggest things that a good design does for a company is it helps give your company a personality. More people are looking to work with companies that have real people behind them. Show your customers that your business is a business worth working with.

There are many ways that your design can help your company stand out. With the right design, you can not only impress new customers, but increase the word of mouth advertising you get.

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