7 Effective Online Reputation Management Strategies For New Small Business

By on January 27, 2013

Building a new small business and making it popular online is not an easy thing to do. There are tough competitions out there. If you don’t have a good strategy to survive, you’ll likely be beaten by bigger businesses. The first thing that you need to do if you want to build a strong business online is to have a strong reputation management strategy. A new small business really needs effective online reputation management strategy because it will help them to survive. Once you have a good reputation online, increasing your popularity will be a breeze. Here are 7 effective online reputation management strategies for new small business:

1.Viral Marketing To Establish Your Name
First of all, you need people to know about your existence online. Your new small business won’t be known by people if you never promote it. So, the best way to do the promotion is through viral marketing. Why? It is the best way because it will help to spread the word about your business very quickly. And the purpose of this viral marketing is to establish your name online so that people will know you. One way to do it is to hold a contest and spread the word about it in various social media websites. It will help to create a positive first impression for your small business.

2.Strategic SEO
You need to implement SEO from the very start of your business. You shouldn’t delay it until later. SEO is as important as your business itself. It will help you to establish a good reputation on the search engine, and it will help to attract free traffic to your website. Also, SEO will ensure that people will know only positive things about your business. When people type your business name in the search engines, you don’t want to see negative reviews about your business. That’s why you need to apply SEO from the start, and you need to apply it strategically. Have a long-term plan for your SEO, and do it continuously.

3.Maintaining Fresh And Quality Content
Fresh and quality content is the front of your new small business. It is really important because it is what will present your business to your customers. If you don’t have any fresh and quality content, you won’t be able to earn the trust of your audience. For instance, if you’re providing website creation service, you need to show your potential customers that you are an expert in web development. How can you do that? You do that by writing fresh and quality content related to website creation and development. In this way, your potential customers know that you are an expert in what you’re doing.

4.Product Quality Testing
You need to test the market and avoid initial negative reviews before fully launching your business. That’s why you need to do product quality testing to ensure a positive experience for your customers. How can you do that? Product quality testing can be done by providing your product with introductory price or giving free product to select customers for review purpose. If you are sure that they have a positive experience with your product, you can release your product without risking your reputation.

5.Accumulating Positive Feedbacks And Testimonials
It is important for you to accumulate positive feedbacks and testimonials for your product. This is an effective online reputation management strategy that you can apply in your small business. Encourage your customers to give you their feedback. Then, ask their permission to display their testimonials on your website. In this way, you can strengthen your online reputation and establish trust with new customers.

6.Follow Your Customers
Always hear what your customers say about your product. Then, improve your product based on their feedbacks. Some people might be satisfied with your product, but they might want you to improve some elements of the product. If that’s the case, follow their suggestion. If they tell you that they don’t like certain parts of your product, you need to take a look at the part and fix the problem. By listening to your customers and following their suggestion, you are improving your product day by day. This is the way you can maintain their satisfaction as well as your online reputation.

7.Strengthen Your Customer Support
Your support toward your customers needs to be excellent. Strengthen your customer support so that they will stick with your product. Maintaining a good reputation online has a lot to do with maintaining your customers for the long-term. Make them satisfied and help them whenever they need your help. This is an effective online reputation strategy for your small business.

If you follow those effective online reputation management strategies, your new small business will be recognized as reputable business in a short amount of time. Within a few years, it will grow into bigger business that will give you a significant amount of profit and big customer satisfaction.

Gabrielle D. started her writing career as blogger and now works freelance for various sites as article and content writer. She deals with various topics related to technology, business and finance.

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