Importance Of Reliable Delivery This Holiday Season

By on November 28, 2012

For many retailers, the holiday season is one of the most lucrative and busy times of the year. Everyone is looking for the perfect gift for those in their lives’ and they want to make sure that when they order something it not only arrives on time, but without hassle or headaches. That is why you need to be serious about your home direct shipping this holiday season, the last thing you want is poor shipping methods that negatively impact your business.

On Time, Every Time
One of the most important aspects of your product shipping this holiday season is that your customers want to be sure that all of their items arrive before they need to be given away. Having a shipment arrive one the stated date is crucial at this time of year and will make the difference between a returning customer and a complaint to your customer service department. With this time of year being so big for profits, you do not want to lose out by offering returns for items that did not arrive in a timely manner.

Keeping it all in One Piece
Another problem your business needs to avoid this holiday season is items arriving to the customer damaged or in an otherwise poor condition. It is important to remember that when a customer sees one of your products on your website, it looks perfect (probably because your promo shot of the item was supposed to look that way). While the photograph may be the deciding factor to get them to order it, it also creates a certain expectation on the part of the customer. They expect that their product will look as good, if not better, than the picture featured on your site and failing to meet that expectation could result in them returning the item. You want to be sure that each and every one of your products can live up to the expectation you have created online.

Reliable Packaging
Your packing and shipping methods need to be such that the items will arrive to the customer’s door without issue. This means ensuring that each and every item is properly wrapped and secured within its packaging so that it does not suffer any damages while en route to the buyer. When an item arrives damaged at any other time of the year, the customer may just send it back and request a new one.  Time is so short during the holidays that returning a purchase may not be possible, and you just may lose the sale and any future business.

Remember that with the right home direct shipping your company uses will make a huge impact on the success or failure of your sales this holiday season.

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Chuck Stevens is a part of an elite team of writers who have contributed to hundreds of blogs and news sites. Follow him @chuckstevens12.

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