Making The Right Lead Generation Decisions

By on December 7, 2012

Many small businesses or the one’s that just entered the market have no idea on how to generate leads for business operations. They have no clue on how to trace down potential clients to convince them to purchase their products and services. When such businesses get stuck in such a rut they often are approached by lead generation companies. This is where all small businesses become hesitant as they are not sure of the return on investment for lead generation. Lead generating companies help get clients for these businesses so that they may offer their services and charge a small commission in return.

What They Already Do
What small businesses normally do and are known for generating businesses leads themselves. This they do by placing ads in newspapers, putting up ads on free, classified online and hoping that they are seen by potential customers. The problem is that these strategies are repeated by almost all small businesses especially your competitors and your ad is somewhere cluttered in between all of these and hence never stand out unless you pay more for a separate ad space. Without that you are simply playing on your luck. A client may simply choose any businesses in random for the services they require and you may or may not be the one unless your ad description appealed to the client.

Another strategy is placing ads on Superpages. This or these kinds of websites actually charge a premium amount for putting up your ad as a suggested or recommended link. In these cases you pay them a hefty amount of money and sometimes get nothing in return for it. For example if you are a plumbing service and you wish to sponsor your ad on the website; anyone looking for plumbing business would see your ad as the top ad and as a special recommended ad. You may have to pay say 300-$400 A MONTH for this service for a particular number of hits. Now the fact is that a hit doesn’t necessarily mean business. A hit may result in some people simply not finding what they wanted or not being impressed by the company and moved on to another ad. Here you still have to the company for leading a customer to your company profile. You get zero leads and no business and you still pay, a way of getting out of business.

Some sites find leads and offer them freely to all businesses in the industry. These leads cost you something around $10 to nearly $50 or more. They may bring business or they may not but the worst part is competing with other rival companies. They receive the same leads and hence all of the small businesses are contacting the lead for business and this may irritate the lead into not doing business. Sometimes the business goes to the first one that calls the lead in time before they have a chance to shift to another business.

The Right Way To Do It
Many of these tactics are either heavily costly or simply do not bear good profits.  A true and better solution is using Lead Net Pro. Lead Net Pro is software that allows any kind of business to generate a list of potential business leads at a click of a button.

The Lead Net Pro comes in a three pack product with different functions. The first software is a harvester and a scraping software. You find a list of potential clients simply by searching for them.  For example you are a cleaning business that offers housekeeping and maintenance for offices, businesses and restaurants or basically all corporate houses. You need people to contact and that is what Lead Net Pro gives you. You can search for the kind of leads you want and a list will be generated and put in front of you.

The second tool is a broadcaster. This tool contacts the clients for you and advertises your businesses. For example you are a cleaning business and you just harvested a list of clients from the harvest tool. You just received some 10000 leads all your potential clients. By simply broadcasting a recorded ad you can now send your voice message to all 10000 customers with a button. The cost of this call depends on the calling rates of your area but say out of 10000 contacts only 10 or 20% people actually responded to your ad. That’s nearly 200 customers you can do business with. The same is with the third tool which is an email broadcaster instead of a voice caller.

The cost of this software comes with a subscription. You will have a top pay of $300 for the software and a monthly subscription of nearly $20 a month. You can get excellent discounts and more if you look into what they have.

The author is an expert in lead generation business with years’ worth of experience. You may contact him for more guidance and knowledge about lead generation.

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