SMTP Relay Server Benefits For Small Businesses

By on January 20, 2013

Instead of the cost and complications of having an in-house email system setup, more and more businesses are embracing SMTP relay servers to minimize the headaches associated with managing their email activity. Instead of dealing with the aggravations of email programs, they are able to focus on the first priorities of their business.

How Can a SMTP Relay Server Help a Business?

An smtp email service provides email support like no other type of program. It has been proven that about 20% of all business emails never reach the inbox of the receiver. Because of system errors, companies are seeing tons of loss, due to this large amount of waste in their email programs.

The smtp service is there to take over all of the technical issues with email sending. They monitor all of the steps that the email goes through, from the beginning to long after it has been read. This service helps to prevent lost revenue, and customers, by successfully tracking all aspects of the email and the receiver.

With these cloud-based email infrastructures, businesses can now know exactly who is reading their emails, responding, blocking, and which email addresses are presenting errors. This helps to avoid costly mistakes by correcting email problems before they are allowed to continue over and over in an endless loop.

Features of SMTP Relay Servers

There are many different features that are available in smtp hosting. The features your company will need depend on the size of your business and the amount of email communications that you send out each day and each month. With many different options and features, most businesses can find exactly what they are searching for, for their email needs.

  • ISP monitoring
  • DKIM
  • Domain keys
  • SPF
  • Feedback loops
  • Whitelabeling
  • Link customization
  • Unique IP addresses
  • And so much more

Further SMTP Features Make Emailing a Breeze

SMTP servers offer real time monitoring and information on your email campaigns. Through these services, you can create separate categories for your email campaigns so that you can know at a glance what is happening in each campaign.

With API, SMTP relay servers offer easy integration. Customers can choose from:

  • SMTP
  • API
  • Web API
  • Event API

Now, from your very own dashboard server, you can track:

  • Statistics, Requests, Delivered bounces
  • Bounces, Repeats, Spam reports
  • Invalid email requests
  • Open tracking
  • Click tracking
  • Unsubscribes
  • Blocks

This latest technology truly is the best way to maintain an email service with simplicity. SMTP hosting provides so many options with much less expense than the traditional setup and maintenance of in-house email systems. In this way, companies can save so much money and time by having a more effective way to reach potential customers and increase revenue.

If you are a business owner who is tired of the complications and headaches that your email campaigns produce, trying a SMTP server can help greatly. There are many smtp providers to choose from, and they offer services that save business owners a great amount of irritation, allowing them to achieve a greater success in their email campaigns.

Featured images:

SMTP Email Server help my business grow at amazing rates. Without the help of Send Grid im not sure where I would be today! – Slobac

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