Tips For How A Small Business Can Gain And Maintain Customers

By on January 10, 2013

Competition in today’s marketplace is fierce and it is essential that you are able to gain new customers while keeping your existing customers satisfied. Small businesses need to take advantage of any method of increasing their brand awareness and strengthening their existing client base.

The first tip is simple. Reputation is everything! 
Thanks to the internet word travels fast and it is important that your company is sending out the right message. Make sure that you are always available when your clients have questions and concerns. Customers who feel ignored will not stay customers for long. Follow through on promises and meet or exceed expectations. It used to be said that a customer who is not satisfied with your service or product will tell 8-10 people about their negative experience, but since the introduction of social media number that could easily become significantly more.

It is also an effective business practice to thank every customer after your receive payment. There are automated online invoicing companies that can help you set this up, so you know it will be done every time. This is a nice touch that shows a company you care about their loyalty.

The next step is using satisfied clients as a way gain new customers.
Don’t be afraid to ask satisfied clients for testimonials, referrals and/or references. If you have serviced them properly they will be willing to do this to help you grow your business. This refers back to the first step where building a solid reputation will not only let you keep your existing companies but also help your gain new business. Companies are more willing to trust in a business that has been vouched for by someone else. You can use their testimonials in your marketing efforts as a method of validating your claims.

The third step is to utilize affordable marketing options.
Thanks to the power of social media, there are now easy, effective and inexpensive ways to market your product or service online. You can create a Facebook and Twitter account and then use it to spread the word of your good work. You can also use social media to offer amazing deals, share useful information, and encourage potential customers to check out your full website.

The fourth and final step is not being afraid to network.
Every connection you make is a chance to build your business. Suppliers, contractors, customers, and your investors all have the potential for networking. The companies that you deal with on a regular basis whether it is as a customer or as a supplier have existing relationships with other businesses that could be beneficial to your success. Take the time to get to know other professionals by conducting face-to-face, or Skype meetings, and by attending trade shows and seminars.

These are four easy ways that can help you gain and maintain customers. By having a solid reputation, using referrals and references, taking advantage of affordable marketing options, and networking you can quickly expand your client base. There is always the potential for more business when you are using a proven strategy for success.

The article is posted by Gerwyn Wallto. You can find more articles on a Invoice Online for Small Businesses website.

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