Tips For Using LinkedIn To Grow Your New Business

By on January 8, 2013

Are you hungry to increase sales for your new business using the Internet? Look no further than the social network known as LinkedIn. The site is a collection of business professional intent on expanding their networks and growing their opportunity. Being a LI user means creating persistent value and reaching out to help fellow members of the network.

As an entrepreneur starting a business, you want to make an impact on individuals who are interested in buying your product or service. The quick way to do this consists of bringing value to the table and making an increasing number of business connections each day. Work your LinkedIn network hard and persistently to stand out from the crowd of link posters. You will not grow your opportunity by using LinkedIn as a 1 way street. Adopting a give and take approach to the professional network helps you expand your opportunity quite quickly.

Share Freely to Grow Your Business

Be willing to open up your stream to other LI users by sharing their content. Sharing content from other connections demonstrates you are willing to help other people out, expanding their presence by promoting their latest blog posts and videos to your audience. This is a quick way to make an increasing number of friends and build your business network. As some of these individuals promote your content in return you will see greater traffic flow to your blog or business website.

As this targeted traffic increases your business will naturally grow. This is the power of leveraging, or reaching into new, exciting audiences as people you promote freely promote you in return. Think of the idea of sowing and reaping. As you freely help others generate web traffic to grow their opportunity individuals will freely help you to generate traffic to promote your opportunity. Whatever you put out on a consistent basis returns to you multiplied.

Engage Frequently to Stand out from the Business Crowd

Link posters are not popular on the social network because your potential customers or friends are not keen on being sold to, even if your content is sensational. You need to listen to the problems of your target audience if you ever hope to address the problems of your target audience. Enter engaging, or listening to the hopes, problems, worries, concerns or dreams of individuals on LinkedIn.

Most people use the network as a broadcasting station which is why most people get poor results when trying to grow their new business on the social site. By listening to the needs of people who are interested in your product or service you naturally can serve them with greater ease. You must stop by niche specific LinkedIn groups to see what people are talking about. These ideas can help you create new blog posts or videos which address the concerns of your customer base.

LinkedIn Overwhelm

Growing a new business can feel overwhelming at times. You have so much to do in so little time. Change your perspective on using LinkedIn and you will naturally feel better about yourself, your new business and your prospects for future growth. Your goal is to help people. No, you do not need to make a certain number of connections daily, nor do you need to post a set number of times daily to succeed on LI.

You can achieve so much more by changing your mindset and using the network as a communication medium. You can connect by phone, in person or on social networks. You choose to use each medium effectively or not.

Use these tips to grow your new business with LinkedIn today.

 

Kelli Cooper, writing for Exhibit Deal, is a freelance writer who enjoys discussing ways businesses can more successfully market online. Check out Exhibit for more information on trade show marketing.

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