Tips on Email Advertising That You Need to Know

By on September 24, 2013

Why-Email-Is-the-Preferred-Marketing-ChannelSo you want to do some internet advertising. The good news is that you can get a great bang for the buck by doing so. The not so good news is that finding what to do, especially when it comes to mobile sites, can be extremely confusing.

When it comes to web advertising it can be difficult to imagine which route is best.  There are so many options.  Email, social media, blogging, and texting all have their pros and cons, but the crown of best mobile ad network likely goes to email.  Here’s why email ads are something you should consider when it comes to email advertising:

Email Is Specifically Targeted

The recipients of email are much more controllable and customizable than any other type of subscribed media.  It is virtually impossible to know who will see ads placed in newspapers or hear ads on the radio.  However, with email the case is much different.   Email is the best of the mobile ad networks because it is sent only to those who have expressed a specific interest in the content, and it is easy to control who receives the content.

Email Is Requested

The main reason this is possible is that the content is specifically requested by the recipient.  They have to sign up to receive the emails, meaning they only go to those who are interested.  None of the other mobile ad networks are so specifically targeted as this.  The process of selecting ads and providing interesting, useable content is highly simplified for this reason.

Email is Easily Customizable

Though it may not be an issue that is considered often, it is worth noting that of all the mobile ad networks, email is the most customizable.  This is because you know exactly who the content is going to.  While it may not be economical or cost effective to customize content regularly, it is certainly easier to customize between groups of recipients, such as males and females, when using email as the network of choice.

The benefits of using email in lieu of or in addition to other mobile ad networks are obvious yet at the same time too often overlooked.  Blanket texts and social media ads have their place, but there is something personal about an email that just does not occur with other forms of mobile advertising.  Emails can contain interactive links, coupons, and useful information that is not possible with text and to a large extent not so with Tweets or Facebook posts.

It can also be highly effective even if it is the only ad network used.  That is not to say the others are not useful, and the powers of each combined can definitely have a stronger impact, but if one must be chosen, a fair argument for email being the best one can definitely be made.

To learn more about email ads, visit LiveIntent.com.

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