Why Video Is Important To your Business

By on July 30, 2013

The Internet has changed a lot of things about the modern business world. In the past, advertisements like TV and radio were the most effective way of marketing, but that is not the case today. The Internet has enabled brands and companies to view precise data about their customers and create marketing plans specific to demographics down to a small group. This makes marketing much more effective and personal, which both brands and customers appreciate. When a customer feels like the only customer, he or she will be much more likely to purchase from a brand.

Why Video Is Important To your Business

So, what is the best way to market in today’s online world? Video marketing is becoming one of the most effective ways to promote your business. With a video, you can do so much more than simply advertise a product. You can do things like show how a product works, showcase different uses for a product, or show how real customers use your product in everyday life.

Take a look at some of these reasons why video marketing is so important to today’s companies:

Videos are Popular

According to a forecast by Cisco Systems, online video viewers will reach 1.5 billion by 2015. This is a much larger market than any current market- even TV. With a video, you have a range of options that will promote your products and brands. People do not want to read boring product descriptions, but they would love to see a product used in real life. Most people would rather watch a video than read a text page, which means you can reach more people with video.

Videos are Effective

Video marketing is one of the most effective ways to improve your brand. A study by Implix showed that when companies included a video link in their e-mail newsletters, click through rates improved by nearly 97 percent. This is a huge statistic that shows just how important videos are to the modern consumer. Search engine sites also place sites with videos above sites that do not contain videos on search engine results pages.  However, you must also connect with the correct demographic. If you use a marketing company like Virool, you will have a much more effective video marketing campaign.

Videos Make Products Real

One of the problems with online shopping and marketing is that, for the most part, products are only viewable in 2D. With a video, however, a brand can restore the 3D experience to home shoppers. In a video, you can show a customer a product in action in a way they can only get in-store. This will encourage more customers to purchase the product. You can even use videos to show customers how to use the product. For example, a popsicle making company can make a series of videos showing how to make different types of popsicles in their popsicle maker. This would give customers an idea of how to use the maker and would make them more likely to purchase the product.

Videos are Fun

Today’s video watcher wants to be informed, but also entertained at the same time. The effectiveness of the viral Old Spice commercials on YouTube shows this clearly. If you can make your video entertaining, not only will customers like it better, but they are more likely to tell friends about the video. This form of word-of-mouth marketing is beneficial and especially important in today’s marketing-saturated world.

There are a whole myriad of reasons why videos are important to today’s modern businesses. With a video, you have the ability to reach more people, draw in additional buyers and fans of your brand, and build lasting relationships even in today’s commercially over-populated world.

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About Sophie S.

About the Author: Sophie Samuel is blogger ,who loves sharing her knowledge. Follow her on Google+.